“Anything but Standard” —Travel & Leisure

“The Standard is an excellent hotel in which to do business, just as good a place to unwind” —Business Traveler

“The Standard turns convention on its head at every possible opportunity” —Hip Hotels

“Setting the Standard” —W Magazine

“One of the finest affordable hotels anywhere in the world... It’s transformation was extreme even by Hollywood duckling-to-swan standards” –The London Times

“An unlikely hybrid of modernist architecture and gritty rock ‘n’ roll.” –The New York Times

“André Balazs has transformed an old Sunset Strip retirement home into LA’s hippest hotel.” –National Geographic Traveler

“It is all about the basics being at their absolute best” –Elle Décor

“The Standard-with its upside-down sign, Andy Warhol-patterned curtains, orange bathroom fixtures and shag-carpeted lobby ceiling-has become destination lodging for fashion-forward, budget conscious travelers” —Los Angeles Times